In order to lead the market, companies are constantly improving the comfort of the buyer. The search for the best solutions leads to new trends.
About the latest trends in doing business in the new realities and modern sales tools for the portal of the South. was told by Sergey Morozov, Head of Corporate Sales at Citylink in Krasnodar.
“People appreciated the advantages of delivery”
In 2020, the Data Insight research agency released a forecast of the dynamics of the Russian market: analysts estimated the turnover of e-commerce at 5.6 trillion rubles by 2024. According to the Electronic Commerce Association (AKIT), the Russian e-commerce market in January-February 2021 increased by 44% compared to the same period in 2020 and reached 431.3 billion rubles.
The surge in online trading occurred due to the quarantine. Consumer behavior has changed a lot: people have appreciated the advantages of delivery, online shopping and remote access. In this regard, many companies needed to quickly change their procurement plans.
“Task # 1 is to simplify everything as much as possible”
Citylink was ready to work in quarantine, since the processes were adapted to the remote format long before the pandemic. All we had to do was increase productivity.
In the spring of 2020, sales of laptops, stationary computers and webcams increased sharply, but direct deliveries from manufacturers and stocks in warehouses made it possible to meet demand without problems, including in one-time deliveries of the necessary amount of goods.
We have set ourselves task No. 1 — to simplify everything as much as possible for a comfortable interaction between the buyer and the company. Customers can independently place their order through the “Personal Account” on the website or by phone. In case of any questions, the personal manager will quickly answer in a convenient way for the client, including in a telegram.
Since many enterprises now have financial difficulties, we offer our regular customers a flexible price list and deferred payment on an individual basis. In addition, to increase the speed of order fulfillment, we have implemented b2b payments from Yandex. Checkout and Sberbank. To save resources and work on a flexible schedule, the company’s clients can send and receive legally significant documents online, in a couple of clicks, through electronic document management.
Any successful person knows that time is an expensive resource. That is why Citylink tries to save its partners ‘ time as much as possible: on our website it is possible to filter products, compare products by characteristics and receive an invoice for payment at any time of the day.
“More than just a store: assortment and benefits”
Entrepreneurs have their own views on the choice of equipment, but the intention to buy a product only because of the brand is noticeably reduced. Increasingly, they are choosing not between manufacturers, but under the changing needs of the business itself and the company’s budget. An important advantage is also the opportunity to purchase a maximum of goods from one partner.
Therefore, we are constantly expanding the range — we are adding security systems, office and furniture, commercial equipment, plumbing, electrics, a wide selection of power tools — and this is only part of the new products. The company’s specialists will help you navigate through the catalog and make an order for any wishes.
The situation in the economy is not easy for everyone, and no one knows for sure what will happen next. But we try to keep the same prices and hold promotions for our customers. For example, the Citylink Club offers companies and their employees special privileges, including free delivery, discounts and promotions. Registration of the Citilink Club Card will allow you to save bonus cashback. Besides:
Citylink stores in Krasnodar:
- 102/1 Uralskaya str.;
- 1/3 Montazhnikov str.;
- 40 let Pobedy str., 178;
- Korenovskaya str., 10.
Additional information can be obtained by mail or by phone at 8(988)359-16-14.
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